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About 90MAAT

90 Minutes At A Time (90MAAT) was founded in May 2017, initially as a solo blog, and shortly after expanded to a team of four students, three from Loughborough University and one from the Royal College of Music, writing about Premier League football.

Since May 2017, 90MAAT has experienced significant growth. Our team now sits at over 50 writers spanning 11 countries, alongside a ten-strong sub-editorial team. Our writing network encompasses students, teachers, football coaches, marketing professionals, UN employees, Rolls Royce engineers and team GB athletes to name just a few, with the age range of our team spread from 16 to 50+.

The site presently has a vast overall team structure, including 20 Premier League team correspondents, sub-teams in analysis, features, transfer news and FPL, offering rounded, comprehensive coverage from all 20 Premier League teams.

With our monthly number of visitors recently reaching 75,000+, the site has expanded considerably in our first ten months. We were accepted into the NewsNow Publishers Network, and have been read in over 180 countries worldwide. The site also made the shortlist in the category of Best New Football Blog at the Football Blogging Awards 2018, alongside entering an affiliate marketing deal with PUMA. 

90MAAT, as we describe it, is your digital Premier League guide – offering analysis, features, previews, match coverage and FPL insight, from a team of over 50 contributors.

For all commercial and journalistic enquiries, please contact:


90 Minutes At A Time – 90MAAT – your digital Premier League guide.

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